Itll Never Be the Same Again 45
How do yous make the all-time mountain cycle and trail running events in the world even better? You admit that they're world class and shift your focus to giving your entrants something back in commutation for their loyalty. A S African events company is challenging the status quo with an innovative loyalty rewards plan that'due south set to change sports events forever.
Existence rewarded for your loyalty is not a new concept. Almost every major retailer has a loyalty programme these days that encourages you to earn loyalty 'points' in exchange for spending your cash with them. Loyalty programs piece of work by offering common benefits for both the service provider/retailer and customer. They're pop because it's an like shooting fish in a barrel-to-sympathise win-win arrangement.
But that's retail. When it comes to sports events, there'due south always really only been the simple transaction of 'pay this corporeality to us and nosotros will give you that experience'. If the feel delivers as advertised, the entrant is content. If not, he/she won't render.
Endurance sports events are non like shopping. They're not essential, they're voluntary. But they're special. They wearable y'all down and build you lot up – simultaneously. They accept yous out of your comfort zone physically, mentally and emotionally, stripping you lot down until only your character is showing. They add purpose to your life, and they aid yous find out exactly who you are.
Nobody really puts a value to this because they tin can't. It's priceless. Finishing an endurance event that y'all have been preparing for doesn't merely earn you a medal. It earns y'all respect and self-conviction. With Dryland's new loyalty program, it besides earns you rewards.
That'south right. You don't get rewards for entering a Dryland event, you become rewards for finishing a Dryland event. Anyone tin can enter. But not anyone can finish. You have to earn your rewards with sweat and courage and commitment.
How does it work?
In that location are two systems in place:
- Finish a Dryland result and earn the respective % dorsum on your entry fee also every bit establish a Dryland Athlete Ranking.
- Cease a few Dryland events and accumulate entry-fee % return, qualify for various event extras at no charge and progress your way upwardly the Dryland Athlete Ranking.
Dryland events points are allocated every bit follows:
Momentum Medical Scheme Attakwas Extreme presented by Biogen | MTB
10 points
Momentum Medical Scheme Tankwa Trek presented past Biogen | MTB
twoscore points
The Karoo Burn | MTB
15 points
Glacier Cradle Traverse | MTB
30 points
Tankwa Trail | Trail Run
ten points
The 36ONE MTB Challenge (The Claiming) | MTB
fifteen points
Glacier Storms River Traverse | MTB
30 points
Ladismith Cheese Seweweekspoort MTB (80km) | MTB
v points
Momentum Medical Scheme Cape Pioneer Trek presented by Biogen | MTB
70 points
Rhodes Dryland Traverse | Trail Run
30 points
This is the current events bouquet offer points. It may grow over time every bit new events are added.
How the rewards are matched to points earned:
| Dryland Athlete Ranking | Points | Discount |
| Fearless | 260 | 60% |
| Heroic | 225 | fifty% |
| Courageous | 180 | 40% |
| Daring | 135 | 30% |
| Bold | 90 | twenty% |
| Gutsy | 45 | 10% |
| Gritty | 25 | five% |
Note:
- The points earned convert to the corresponding percentage entry-fee discount.
- The points earned also determine your Dryland Athlete Ranking, ranging from Gritty to Fearless.
- Points tin only be earned in a rolling 12-month period. And then, if you earned points at a Dryland upshot in April 2021, they fall away once that same result is held in April 2022.
Stage ane will kick off with the launch and volition only focus on offer upshot entry-fee discounts. Phase ii, which offers event extras based on your Dryland Athlete Ranking, will boot off in 2021. Effect extras at no accuse for top-ranking athletes will include accommodation upgrades, bike send to and from events, technical back-up and sports massages. In some instances, gratuitous flights to and from events.
Phase 3 launches discounts offered from diverse event partners, such as discounts on apparel, supplements and various other products (volition exist launched later in phase 3).
The program volition be further extended to include supporters and spectators by offer priority parking, subsidised supporter packages, including meals and accommodation too equally access to certain rider-just areas. The focus is on making events affordable and accessible for family and friends following their spouse, family unit member or friend.
The entire Dryland Rewards Program will be activated and managed through the Dryland Rewards app, which is bachelor now and free to download via Google Play and the App Shop.
"We have been organising high quality events for xv years. We realised that in that location are and then many athletes, both apprentice and professional, that keep returning to the same event yr subsequently yr; or participate in a number of our events throughout the year," said Henco Rademeyer, co-founder and director at Dryland Outcome Management.
"This repeat investment in our events by the athletes makes us, as organisers, proud. Only nosotros felt like we wanted to give something back in exchange for this investment. Past their nature, events tend to be quite bourgeois. This helps with consistency, which athletes appreciate. Information technology fabricated sense therefore to maintain the consistency of our high-standard events and introduce a rewards program, which as far as we are enlightened, is a world offset for mass-participation running and cycling events.
"We believe our Dryland events are already in a grade of their own in terms of the consummate event feel we offer. Now we are innovating further past adding the Dryland Rewards Program, which will undoubtedly add even more value to our entrants, particularly those who enter multiple Dryland events in a year. We are excited and nosotros believe our loyal consequence entrants and committed upshot finishers will exist besides," added Rademeyer.
Download the app now and sign upward to the Dryland Rewards Program today:
Android: https://play.google.com/shop/apps/details?id=co.za.dryland.rewards&hl=en&gl=US
Apple: https://apps.apple.com/gb/app/dryland-rewards/id1491731773
For more than information please visit, www.drylandrewards.co.za or contact Monique de Villiers on +27 (0)71 892 0885 or via email at monique@dryland.co.za.
Source: https://www.the36one.co.za/this-is-why-sports-events-will-never-be-the-same-again/
Post a Comment for "Itll Never Be the Same Again 45"